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Tuesday, August 18, 2009

Dr. Perricone-Acai Berry Endorsement: Fact or Fiction?

By Travis Van Slooten

In the same way as talk show hosts Oprah and Rachael Ray have been linked to some supplements, there are also other acai products claiming to have that Dr. Perricone-acai berry stamp of approval. When people first hear of this, there is always that small shred of doubt especially since Dr. Perricone has his own line of products himself. Did he really make any endorsements? In the case of Oprah and Rachael Ray, any acai endorsement was denied by both talk show hosts themselves through their shows' websites. So what is the truth?

What makes Dr. Perricone a credible endorser?

You may be wondering why Dr. Perricone is that target of these acai berry companies and what makes him different from any other doctor. If you don't already know, Dr. Perricone is somewhat of a celebrity doctor. He is a dermatologist by trade and has appeared as an anti-aging specialist on Oprah's show numerous times. While he is not vastly different from most doctors out there, his appearance on Oprah's show is enough to make him a driving force behind the sales of some products. His time on Oprah may also have something to do with the immense success of his own product line.

What Are Companies Claiming?

Companies which have questionable business practices do not hesitate to use the image of Dr. Perricone to boost their own brand's popularity and sales. It is not uncommon to find claims like "acai by Dr. Perricone" or "Dr. Perricone-acai berry choice" falsely advertised in websites. Any company that resorts to these strategies in promoting their acai supplement is stretching the truth a bit too far, and therefore cannot be trusted.

What is the Truth?

If you haven't already figured it out, there is no connection. At least, not with any specific supplement or product. Dr. Perricone, like many others interested in health foods, has touted the remarkable benefits of the berry. He has called it a super fruit and openly said he thinks it is one of the healthiest foods you can eat and may have potential as an anti-aging product. But his support of the fruit itself does not mean companies selling acai berry supplements are allowed to use his likeness.

The long and the short of it is, there is no truth to any Dr. Perricone-acai berry endorsements you may see on some websites. Companies making such false claims are simply capitalizing on the doctor's celebrity in hopes of making more money. With Oprah and Dr. Perricone threatening to pursue companies that make these claims, you'll likely see less of them. Regardless, you now now that any company that claims there acai supplement is somehow endorsed by Dr. Perricone, you'll know the truth! - 17268

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