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Monday, January 18, 2010

The Acai Berry: Super Fruit or Super Hype?

By Joan Jameson

Decades before in the rain forests of Brazil, the Acai berry was simply an unusual fruit consumed by the people of this region. Today, the Acai berry is not only costly but it is also in great demand. How did Acai achieve celebrity status seemingly overnight?

As you might expect, the introduction of Acai berry to most Americans was on television. Losing weight and hampering the aging process is what Opray Winfrey had experts on to acknowledge were true about the Acai berry.

The Acai Berry Today

Because of the acclaim and all of the publicity about being a super food, the Acai berry can be found in a large number of products when you conduct a simple Google search of Acai. Curing cancer is another benefit that some people believe is true about the Acai berry.

The berry is a little smaller than a grape and is dark purple. It is indigenous to the Amazon rain forest where it has been consumed for hundreds of years by native Brazilian tribes. Because the Acai berry is so abundant in the Amazon rain forest, it is said that nearly half of the food consumption in that region is made up of the berries. Growing and selling the Acai berry provides a generous living for these local tribes.

Coming to America

The Acai berry was the highlight of an Oprah show causing a stampede of desire for the berry. The requests for the Acai berry are very nearly overpowering the abilities of the supermarkets to supply these miracle berries. Because of the great publicity surrounding the Acai, the market was able to create many different uses for the Acai by establishing different products from the berry. Currently, the most popular product is Acai berry juice, which can be found in most supermarkets and health food stores. The internet is also a great source for finding Acai berry products.

Fact and fiction need to be separated regarding the Acai berry. We will attempt to distinguish these in the next few paragraphs. We are starting by viewing the most frequent claims of the Acai berry consumers.

The Claims

Burning more calories by increasing the speed of a person's metabolism is one of the most prevalent claims of sellers and consumers. This has evoked a mad rush towards the Acai berry juice and all related products because of the American craze towards anything diet related.

There are allegations too that the Acai berry can assist people with sleep disorders and it can also increase sexual desire and performance. Many people also claim that it can improve mental clarity, much like Ginkgo Balboa.

This is what we know

There is no question that Acai is one of the most antioxidant-rich foods on the face of the earth. This is important because antioxidants help the body fight off free radicals that can cause damage to the DNA and can also clog arteries. It has not been substantiated that large amounts of antioxidants are able to alter, cease or diminish the aging process regardless of what many eager users report.

LDL, the good cholesterol, is increased by antioxidants while bad cholesterol, HDL, is decreased. And in lab tests, researchers have discovered that the berry has ten times the antioxidants of grapes and double the antioxidants of blueberries.

The fruit is also said to be the perfect blend of antioxidants, essential fatty acids and amino acids. This has helped make it an instant success with athletes and other health-conscious individuals. Isn't it obvious why professional South American soccer players would snack on the Acai berries before any and all big games.

The question now is, how do they taste? There are numerous consumers that acknowledge that the Acai reminds them of a strangely different and yet fascinating array of berries and chocolate. It is possible that that is the reason why the fruit is used in so many applications such as flavoring cocktails, making smoothies and as a topping for ice cream in Brazil.

The Hype Mechanism

With an effective product it is common that consumers tend to get carried away. The Acai berry is by far one of healthiest fruits in the world and it offers people who use the berry a wide variety of fantastic health advantages. There is simply no evidence available that the berry is able to cure cancer or alter the effects of aging. It is simply all just wishful thinking. - 17268

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