Peruvian Fishtale Shiploads
I took a break in South Carolina yesterday, stopping at one of those great southern breakfast joints where the biscuits are as addictive as good pain medication. (I managed to stop at two, while my brain kept crying out, "Just one more!") While I was waiting for my food I cracked open my computer, and lo and behold there was a fish oil salesletter, and it wasn't mine.
This one was from a doctor who has been in the vitamin business for quite some time. If I didn't know what I know about this business, this letter would have scared me to death. But since I didn't just fall off a turnip truck, (I learned that phrase here in South Carolina from a waitress), I started laughing about a third of the way into the letter.
Look, I don't mind bragging if it can be backed up. But this ad was doing the bragging part right, and missing out completely on the second half of the equation.
So the good doctor says he sources the fish oil in southern Peru and Chile - because of the "non-industrial waters". Uh huh. Last time I checked ocean water is ocean water.
He makes the claim that fish sourced in European waters contains 8 times more dioxins than fish sourced off Peru and Chile. The information comes from something called the Scientific Committee on Food. I tried looking up this committee, but couldn't find it.
High quality Peruvian fish oil is what he says he has. I don't know about you, but I don't think you get high quality products from places where you can't drink the water. Just a little common sense here is all it takes when you think about it.
There are a lot of comparisons made in the letter that appear to be scientific, but they're not. There's even a classic straw man chart, where Peruvian fish oil is compared to other oils in the market, and "Surprise! Surprise! Surprise!" just like Gomer Pyle used to say, Peruvian Fish Oil wins all the categories.
Nowhere on this chart does he say the fish oil is pharmaceutical grade. Just a comparison of commercial grade fish oil to other commercial grade fish oils.
In summation: Stick with pharmaceutical grade fish oil. You won't get it from Peru. - 17268
This one was from a doctor who has been in the vitamin business for quite some time. If I didn't know what I know about this business, this letter would have scared me to death. But since I didn't just fall off a turnip truck, (I learned that phrase here in South Carolina from a waitress), I started laughing about a third of the way into the letter.
Look, I don't mind bragging if it can be backed up. But this ad was doing the bragging part right, and missing out completely on the second half of the equation.
So the good doctor says he sources the fish oil in southern Peru and Chile - because of the "non-industrial waters". Uh huh. Last time I checked ocean water is ocean water.
He makes the claim that fish sourced in European waters contains 8 times more dioxins than fish sourced off Peru and Chile. The information comes from something called the Scientific Committee on Food. I tried looking up this committee, but couldn't find it.
High quality Peruvian fish oil is what he says he has. I don't know about you, but I don't think you get high quality products from places where you can't drink the water. Just a little common sense here is all it takes when you think about it.
There are a lot of comparisons made in the letter that appear to be scientific, but they're not. There's even a classic straw man chart, where Peruvian fish oil is compared to other oils in the market, and "Surprise! Surprise! Surprise!" just like Gomer Pyle used to say, Peruvian Fish Oil wins all the categories.
Nowhere on this chart does he say the fish oil is pharmaceutical grade. Just a comparison of commercial grade fish oil to other commercial grade fish oils.
In summation: Stick with pharmaceutical grade fish oil. You won't get it from Peru. - 17268
About the Author:
Dr. Bill is an orthopaedic surgeon and baby boomer. Discover his only recommendation for pharmaceutical grade fish oil here.
posted by X - Men at
8:11 PM
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