Crack The Fat Loss Code Ebook

Wednesday, September 23, 2009

Who Created the Nutrisystem Diet?

By Jesse Regan

Among all the many varieties of weight-loss and diet programs and trends, how would you know which one would be the best one to choose? If you are looking for a hassle-free diet and weight-loss program that is really easy to do, then the Nutrisystem diet is the best choice for you. The Nutrisystem diet is the ultimate in customer ease and convenience. It is the perfect choice if you do not want to have to do all the meal planning, shopping for special foods while taking note of the calories each one has, cooking, and most especially portion sizes.

How does it work? The NutriSystem Program gives you a list of a variety of food available to choose from, suited for even the most discriminating palate. Once you have picked your choices, they deliver a month's worth of the food in ready-to-cook pouches. You just pop them in the microwave and in a snap you are good to go. Each delicious meal is pre-portioned and the calories calculated according to the system that will enable you to lose the specific amount of weight you want. You get all this with no bother on your part.

Now the next question is who is the mastermind behind this easy and revolutionary diet program? NutriSystem, Inc. can be given credit as the one responsible. The company was founded in the year 1972 and is currently based in Horsham, Pennsylvania. They started out as a producer of a liquid protein diet but quickly abandoned it when the concept proved to have far too much competition and became less profitable. They started another kind of weight loss program, but that did not pan out as well. They then opened up several chains of weight loss centers where dieters came in to be weighed in and then subscribed and purchased pre-packaged portion-controoled meals to bring home.

Incidentally, the company went bankrupt in the early 1990s. However, in 1999 they restarted the company and reinvented themselves as an online meal delivery service.This proved to be a great plan because they soon developed the innovative diet program called the NutriSystem Diet. In the early 2000s, the company expanded so that the customers could order their meals by monthly assortements not only online but over the phone as well.

NutriSystem Inc.s next brainchild was to extend their key demographics to include male and older customers. This caused the program to boom, as it acquired more customers. In the year 2008, NutriSystem Inc. renamed the program to NutriSystem Advanced. They then created a partnership with the popular television-marketing program that airs its 90-minute infomercials, QVC.

What sets this company apart from the others is that in its advertising and marketing strategies, they made a point not to hire celebrity endorsers. Instead, they focused on real women living normal lives. This made its consumers " who are mostly women " have more realistic model and inspiration to continue with the program and losing weight. For someone who is too lazy or even unable to really take time to exercise, and for those who think that depriving themselves in order to lose weight is a really bad idea, enrolling in the NutriSystem Advanced Diet Program is the best way to lose all that extra weight, with no hassle at all.

There goes a sample of some great information about weight training diet that you access free online. - 17268

About the Author:

0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

<< Home