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Sunday, January 17, 2010

Organic Fair Trade Coffee: An Explanation

By Ali Bautista

Common among politically conscious java drinkers, "Organic Fair Trade Coffee" is a phrase we hear a lot, but is not often explained. "Why should I seek out and purchase this particular kind of coffee?" One might ask. "How can I tell which brands fit this description and even then, where can I find it?" Well, hopefully all of those questions can be answered in the following paragraphs.

The Reason

Think about what you probably paid for the last latte you had -- 3, 4 dollars? Well, if you compared that to the wage of farmers who labor seven days a week to provide not only that cup but millions more, you'd probably be upset. You see, in poorer nations, especially in South America, farmers barely make enough money to feed their families. The idea behind this cause is to pay these workers the price they deserve for cultivating the beans. No more, No Less.

What To Look For When Purchasing

This is really easy. You've probably already seen it, but certified coffee has its own little logo to help the curious shopper. Above the word "CERTIFIED" is a line drawing of a black and white man (similar to a yin-yang) holding two coffee baskets. Observe the packaging next time and you'll see whether that particular brand meets the standards.

Where to Purchase

Nowadays, just about every major supermarket carries at least one certified brand; it's just a matter of flipping some bags over to check. If you patronize a smaller market that does not carry it, it's probably just a matter of making a request to the staff. Now, even the most common of all shops offers it up. Yep, every Starbucks will serve you certified coffee upon request.

So, hopefully, these words have offered a bit of revelation on the idea being Organic Fair Trade Coffee -- not just to the particularly unfair treatment of hardworking farmers with no way to stand up for themselves, but to just how easy it is to at least not support this kind of treatment. Maybe, now, you'll even be able to share this knowledge with a friend or relative. - 17268

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