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Friday, January 29, 2010

Organic Fair Trade Coffee: What The Buzz Is About

By Ali Bautista

Have you ever been among a group of friends or coworkers where someone brings up the term "Organic Fair Trade Coffee" and you simply nod away, too embarrassed to admit you have no idea what that really is? Well, it doesn't take long to learn the basics of why, how and where to buy it. And soon you'll have enough know-how to toss in your own two cents next time the topic comes up.

The Reason

Think about what you probably paid for the last latte you had -- 3, 4 dollars? Well, if you compared that to the wage of farmers who labor seven days a week to provide not only that cup but millions more, you'd probably be upset. You see, in poorer nations, especially in South America, farmers barely make enough money to feed their families. The idea behind this cause is to pay these workers the price they deserve for cultivating the beans. No more, No Less.

How Can You Tell Which is which?

You probably already know the answer to this, but just in case you don't, all certified coffee comes with the official stamp of approval, which features a man holding two coffee baskets along with the word "CERTIFIED." It's as simple as that. Now, the next time you're quenching that thirst for a cup of the strong stuff, keep an eye out for that logo. Consider it just one extra step you make before your purchase.

Where to Purchase

Well, if you live in any major metropolis you're bound to have at least a few organic coffee houses (If you live in Seattle then just close your eyes and throw a pebble. You'll probably hit one). Many of these places have chosen to only serve this type of coffee. Although must people don't know, even at Starbucks they give you the option to purchase it, you simply have to ask. If you choose to drink at home, a majority of supermarkets carry at least one certified brand.

There you go. Not only is the idea behind organic fair trade coffee completely sensible, it does not ask a lot from anyone. As opposed to seeing Sally Struthers implore you to sponsor a foreign child, the act of showing your support for this movement is no more than a point of a finger. As long as you are a coffee drinker, there's no real excuse not to chip in. - 17268

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