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Tuesday, April 21, 2009

Usana - Leveraging the power of Multi-Level Marketing

By Angela Giles

Usana Health Sciences, Inc is a company that is helping individuals to realize their dreams of financial independence coupled with a healthy lifestyle. It's nutritional and beauty care products are available in 14 countries globally.

With over $420 million in revenue, Usana was featured in the Forbes list of '200 Best Small Companies' for 3 years in a row. It has been named the best network marketing company by the MLM Insider for 12 years in a row.

The company has been a leading sponsor for athletes and athletic teams like USA Bobsled Team Radcliff. The Sony Ericsson WTA tour of 2006 had the company as its official nutrients supplier. Its founder Myron Wentz was honored for outstanding achievement in life sciences with the Albert Einstein Award.

Consumers can procure the company's products by a direct order to the company or to any of its 175,000 distributors. The products are not retailed through drugstores and supermarkets. This form of marketing is commonly known as the Multi-Level or Network Marketing approach.

Distributors sell products to end consumers and earn a commission for that. It may come as a surprise to many that the company's customers and distributors are the same people quite often. This is a tribute to the high quality products of the company. To join the network, you need to purchase a token amount of inventory from the company.

The company provides sales training and product knowledge to its distributors and expects them to meet certain pre-defined sales volumes. If these targets are not met, then compensation is not given. However, the company allows personal consumption to be considered as part of the target.

The company offers its associates a binary compensation plan in which each associate needs to recruit only two more members under him, those two recruit four others, those four recruit eight others and so on. This makes the plan extremely simple. Associates not only earn from direct sales but also earn a share from the sales made by associates in their downline.

Usana's products and business opportunity offers a double benefit to its distributors since they gain positive improvements in their personal health after consuming the mineral and vitamin supplements and also become wealthier as a result of participating in the multi-level marketing network, which establishes a continuous revenue stream. In the long run, this revenue source becomes virtually inexhaustible not only for your immediate family but also for your future generations. Usana's products and marketing techniques definitely fulfill their promise of 'true health' with 'true wealth', which hundreds of associates around the globe enthusiastically vouch for. - 17268

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