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Thursday, November 12, 2009

Watch Out for the Acai Berry Fraud

By Caitlin Ryan

One of nature's miracles, acai berries are loaded in nutrients. They contain antioxidants, protein and many of the B vitamins. Phytochemicals, sometimes called vitamin P, are also present in acai berries. The phytochemical family in acai berries are called anthocyanins. Phytochemicals in plants protect the plant from disease and damage, and those protective properties are transferred to us when we consume the plant.

Acai berry nutrients are thought to prevent disease, aid in weight loss and slow aging. More than likely, this is a direct result of the antioxidant and anti-inflammatory nature of the various nutrients.

The antioxidants neutralize free radicals and repair the damage already done. Inflammation alone is responsible for many disease processes such as atherosclerosis. Both free radicals and inflammation are behind the aging process.

Unfortunately, you cannot head to the local supermarket and purchase whole acai berries in the produce department. These gorgeous purple berries are grown in the Amazon, and the only products available at the grocery store are juices and frozen mixes meant for drinks or sauces. Be sure to check the label to see how much of the product is acai berries and how much is sugar or corn syrup. You might be able to find a powder form as well.

Much of what is found in acai berries is in the form of supplements: pills, powders and liquid extracts. You can find these in health food stores as well as the internet. The touted benefits of acai berries have lead to the development and sale of many acai supplements. And, as with anything that becomes really popular, acai berry fraud became rampant.

One of the more popular frauds is a "free trial" offer fraud. Not all free trials are fraudulent, but many customers have reported companies who offer these free trials and then sign the person up for an auto-shipment of more acai berry supplement. Some of these companies charge more than $50 for a bottle of acai berry supplements, and the charge ends up as a surprise. It is also quite difficult to get out of some of these acai berry frauds because when the person calls the company to cancel and seek reimbursement, the operators put them on hold for 20 minutes or more and continually transfer them from one department to another.

Another common acai berry fraud is the "weight loss" magic bullet approach. Most of us would like to find a pill to promote weight loss and a fit, trim body, but without the work of following a weight loss plan and exercising, you will not find any miracles in acai berry supplements alone. They can aid in weight loss, but they do not act alone.

Ultimately, you need to research the company a bit. Look for certifications of good business practice such as seals offered by the Better Business Bureau. You should consider making a phone call. If you get put on hold right away, this is likely another acai berry fraud! If someone wanted to buy something from you, would you put that person on hold? - 17268

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